Keywords: Slow fashion, Plant-based dyes, Eco-friendly technology, Everyday commute, Sustainability
KleeKlee, a brand under the Shanghai-based designer label "Suran," stands out as a champion of eco-friendly slow fashion. The brand's name, derived from the Tibetan word for "slow down," embodies their ethos of mindful consumption and sustainability. With a minimalist and modern storefront on Anfu Road, adorned with a blue handprint symbolizing 'slow' in sign language, KleeKlee invites passersby to pause and step into a world of conscious fashion.
Brand Information
Product Range: T-shirts, skirts, pants, sweaters, coats, baby clothing, and more.
Materials: Cotton, linen, eco-friendly silk, sustainable wool, and others.
Price Range: From hundreds to thousands of RMB.
Purchase Channels: Physical stores, WeChat mini-program, Taobao.
Upholding Sustainable Practices
KleeKlee often incorporates vibrant "Dulong Rainbow Cloth" as a distinctive element in their garments. These fabrics are crafted in collaboration with the Dulong ethnic group from Yunnan Province as part of the "Development and Protection of Chinese Ethnic Minority Cultures" project. By celebrating traditional weaving techniques while infusing a touch of modern design, KleeKlee bridges the gap between heritage and contemporary aesthetics.
Eco-Friendly Production
In their quest to create beautiful pieces without waste, KleeKlee predominantly uses naturally dyed fabrics, employing plant-based dyes like gallnuts, Yunnan red tea leaves, and lotus seeds. The brand also prioritizes biodegradable and recycled materials, down to the smallest details such as buttons made from fruit seeds or RPET (recycled plastic) for environmentally conscious customers.
Embracing Authenticity
KleeKlee embraces diversity by featuring models from various backgrounds, showcasing authenticity and uniqueness in every individual. The brand's commitment to "truth and sincerity" extends beyond their products, embodying a standard of beauty that values individuality and ideals.
By blending sustainability with style, KleeKlee sets a remarkable example in the fashion industry, proving that elegance and environmental consciousness can coexist harmoniously. Whether through their unique designs, eco-friendly practices, or commitment to authenticity, KleeKlee stands as a beacon of sustainable fashion in a world moving towards a more conscious future.